Cosmetics company Biotherm Korea said Tuesday a specially manufactured "Hyolee Pink" lipstick was so successful in Korea last year that the company decided to name three more shades after their top presenter. The “Aquatic Shine” series comes out in 12 different colors, with “Hyolee Red” one of the three shades named after the singer.

“After seeing the success of ‘Hyolee Pink,' we proposed to our head office that we launch the new product simultaneously all over the world," a Biotherm spokesperson said. "Since Korea is the leader in the Asian cosmetics market and the product succeeded here, head office agreed to our proposal.” Lee Hyolee will be introduced as a Korean star in marketing materials worldwide, the company added.

(englishnews@chosun.com )