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A Seoul appellate court on Friday sentenced an executive of a domestic milk company to a fine of about US$5,000 for staging a nude yoghurt fight to advertise a new product.
The bench ruled the performance was purely commercially motivated and had no artistic merit whatsoever. It said the show, in which three nude models sprayed each other with yoghurt, was obscene and sensational, adding it could find no justification for using nudity to achieve the goal of the campaign. One model identified as Park, who also serves as head of the Korea Nude Models' Association, was fined US$2,000, while two other models were fined US$600 each.
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Domestic milk company stages nude performance in Insadong
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The company, identified only as Ħ°SĦħ, was indicted for employing three nude models during a promotional event at a gallery in Insa-dong in January 2003.
(Keum Won-seop, capedm@chosun.com )
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