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MP3 manufacturer Reigncom, recently described as an ˇ°outstanding firmˇ± by Microsoft CEO Bill Gates, is making waves by using an adult film star in advertising for its new products.
Reigncom late last year introduced its portable multimedia player (PMP) onto the U.S. market, hiring U.S. porn starlet Jenna Jameson to appear in advertisements.
Industry sources say it was a pragmatic move. "One cannot ignore people using the PMP to watch adult material,ˇ± said one. ˇ°I think they were targeting these customers when we hired a porn actress."
"Males are the primary target for most digital equipment,ˇ± said another. ˇ°We tried to find an entertainer easily recognized by men, and we selected Jenna Jameson. There was nothing else behind the decision." Company officials said.
(englishnews@chosun.com )
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