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LG Electronics is introducing the world¡¯s largest 71-inch Plasma Display Panel (PDP) television to the consumer electronics market, LG officials said Monday.
The retail price for the product is W80 million. It comes fully equipped with a set-top box, or integrated receiver decoder (IRD), and a home theater that enables users to watch wide-screen movies at home. This is the highest-priced model yet to hit the market, and for the same cost consumers could instead purchase an entire apartment building in a suburban district.
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LG Electronics unveils the world¡¯s largest 71-inch Plasma Display Panel (PDP) television at a product show Monday at the Seoul Hilton Hotel. The PDP TV set, sold as a package with a home theater and a set-top box, projects a Full-HD level (1920¡¿1080) image with a 16:9 "letterbox" aspect ratio, and costs W80 million.
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Prior to the launch of this screen, Samsung Electronics¡¯ 63-inch PDP TV and LG Electronics 55-inch Liquid Crystal Display (LCD) TV dominated the top-end of the market, costing around W20 million each.
LG Electronics explained that this new model is supported by ¡°Full HD (High Definition)¡± technology, which enables it to project a picture ten times clearer than conventional analogue broadcasts. LG Electronics covered the product with gold to enhance what sales reps called its "best quality", while the company announced that it would only display the model at selected department stores and agencies that can lure customers with high purchasing power.
At the press conference Monday, LG Electronics President Woo Nam-kyun said, ¡°I think it¡¯s pretty expensive too,¡± adding that, ¡°we have introduced this flagship product to establish a leading role in the digital television market in the future.¡±
(Kim Ki-hong, darma90@chosun.com )
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