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A court ruled that outdoor billboards using only English such as in ¡°KB*b¡±(Kookmin Bank) or ¡°KT¡±(Korea Telecom) are against the outdoor billboard control law that states that outdoor billboards should be written both in a foreign language and Korean.
In its ruling on the case in which Korean language-related organizations and Korean language scholars filed a compensation lawsuit against Kookmin Bank (KB) and Korea Telecommunications (KT) for causing mental damage to those who love the Korean language by writing companies¡¯ names only in English on their billboards, the Seoul Central District Court said, ¡°Those companies broke a law stating that outdoor billboards should be written both in a foreign language and Korean, but they do not have any responsibility for compensating individuals whose pride in the Korean language is damaged because the pride is a social legal benefit.¡±
The court also said, ¡°KB and KT violated a law requiring that outdoor billboards be written both in a foreign language and Korean side by side in a similar size, by writing their names only in English or in both languages, but with Korean in a much smaller size than English.¡±
The current outdoor billboard-related laws require billboards be written in Korean as well if they are written in a foreign language. Korean language scholars including Nam Young-shin and Korean language-related organizations such as the Korean Language Association and the King Sejong Foundation filed the lawsuit.
(Choi Kyoung-un, codel@chosun.com )
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