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18-year-old Asian star BoA became the first Korean to be picked up as a model for "Maybelline New York," part of the L'Oreal group brand. BoA is guaranteed W700 million, which is astonishing treatment.
Maybelline New York targets young women between the ages of 18 and 24 who are looking for a sensual and active look. The brand is globally known.
The group has been searching for an effective model who may target young Asian women aged between 10~20. "Maybelline New York" paid special attention to BoA, who recently launched her 4th album with a drastic change to her look. She has conquered the Japanese music world and is one of Asia's top stars, thus she was picked with unanimously as the model, the rumors go.
In addition, as this is the first time a Korean has become a "Maybelline New Yorkˇ± model, officials from Maybelline's New York headquarters participated in the shooting of the advertisement in Seoul's Teheran-no, revealing much interest and expectations for BoA.
BoA's "Maybelline New York" advertisement will be run on TV and printed media in September.
(englishnews@chosun.com )
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