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LG Electronics will advance into the market for digital cameras, which is notably developing. The spokesman for the firm ssaid, "We decided to enter into the digital camera market after internal considerations and hope to launch new models by the third quarter."
Therefore, LG Electronics will launch its new 3.0 to 4.0-mega pixel digital cameras during the third quarter and it will export them as one of the LG brands, even though the firm is planning to concentrate more on the Korean market.
Up till now, Samsung Techwin and the Japanese company Olympus have been fighting for the top spot in the local digital camera market. Other Japanese companies such as Sony, Canon and Fuji Film follow Samsung Techwin and Olympus.
According to LG Electronics, "Digital convergence is rapidly progressing these days, especially in core industrial sectors like mobile phones, displays, PDAs and telemetics. Without a doubt, the technical part of digital cameras was the key to the convergence and eventually led us to start the new business."
In addition, LG Electronics does not have a camera-producing line so they will only take part in the lay out and design, while a Taiwanese firm will be responsible for the production.
(Lee Yin-yul, yiyul@chosun.com )
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