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Analysis on customers of the internet shopping mall Hmall for the past three years from 2001 to 2003 revealed that 30-year-old women used the internet shopping mall the most, Hyundai Homeshopping announced Sunday.
People of the ages of 26 to 35 took up 55.4 percent of the total sales -- among these, people aged 30 marked 6.5 percent, people aged 31 marked 6.3 percent, and people aged 29 and 32 each marked 6.2 percent,
The average spending of 30-year-old customers was W120,000 and they made purchases 2.8 times a year.
The female customers were 1.5 times more than male customers, taking up 60.4 percent and 39.6 percent respectively. The most frequently bought clothing size of female customers was 66, which marked 52 percent.
According to the survey results from married customers, 56.3 percent had one child.
The rise in women¡¯s economic abilities due to higher economic participation but an increasing lack of time was counted as the main factor for women in their early thirties to arise as major customers of internet shopping malls.
The sales of infant products, which has women as their main customers, is actually showing a growing trend -- 108 percent growth in 2002 and 114 percent growth in 2003, and such growth is predicted to continue this year as well.
Hong Sung-il from Hyunday Homeshopping said, ¡°The infant product market is showing a steady growth despite the downturn of the economy and we will introduce various marketing techniques targeting women in their early thirties, who became the main customers.¡±
(englishnews@chosun.com )
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