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Korean male top stars, such as Bae Yong-jun, Won Bin and Lee Byung-heon who have successfully made inroads into Asian countries, are winning the cover of famous Asian magazines.
Won Bin appeared on the cover of the Asian version of ¡°FHM collections,¡± a British fashion magazine, and caught the eye of Asian fans with his sculpture-like face this spring. The magazine praised Won Bin, who wore a white suit, describing the photo as ¡°fantastic white heat of Korean superstar Won Bin.¡±
Bae Yong-jun, widely known as ¡°Yon sama¡± in Japan, will be on the cover of the May issue of Aera, the affiliate weekly magazine of the Japanese daily Asahi Shimbun. The popularity of ¡°Winter Sonata,¡± in which Bae played the leading role, and Japanese fans¡¯ explosive responses shown during his visit to the island have helped Bae become a cover model of Aera. ¡°Winter Sonata¡± is broadcast across Japan by NHK.
It is the first time for Aera to choose a Korean male star for its cover model, although Korean actresses like Lee Young-ae and Goh So-young appeared on the cover. Lee was on the cover in 2001, when ¡°Joint Security Area¡± in which Lee was the heroin was released in Japan. Goh was employed as a cover model of the magazine in June last year when her movie ¡°A Double Agent¡± was released in Japan.
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Bae Yong-joon (left) and Lee Byung-heon
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Lee Byung-heon, who is also popular in Japan, will appear on the cover of the May issue of the Japanese fashion magazine Miss.
¡°The Sports Nippon¡± exceptionally reported that Lee Byung-heon, the hero of ¡°All In,¡± had became a cover model of Miss. ¡°All In¡± is broadcast on a satellite channel of NHK.
When buying a magazine in other Asian countries, it seems Korean travelers need to check whether it is a Korean magazine or a local one.
(Kwon In-ha, englishnews@chosun.com )
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