The adult Internet broadcast site Fetishboy (www.fetishboy.co.kr), located in the basement of a house in Ilsan, Gyeonggi Province, spends 9:00 p.m. to 10:00 p.m. weekdays working magic as it splendidly transforms normal, everyday ajummas into ravishing sex symbols.

Boasting over 3,000 members, the website's models are all housewives in their early 30s to mid 40s.

Mrs. Kim, a 45 year old housewife who said she was appearing on the site for the 10th time, explained why she chose to do what she does. "Economic reasons were important," she said, "but being able to take pride in a woman's beauty was also a factor." Kim, who normally wears her underwear rather lewdly, is known on the Internet as the "Lewd Underwear Ajumma." In particular, her stockings and garter belts have gotten rave responses from male viewers.

About 30 minutes before show time, Mrs. Kim came in wearing a blue one-piece dress and black net stockings. To disguise herself, she puts on pink lipstick and a mask. When the clock struck nine, she promptly went into the studio.

Unlike straight-up porno, the exposure stops at breasts and panties around here. The site's members, however, seems to get off on how the ajummas talk and the way they twist and turn their bodies much more so than by how much flesh is revealed for the cameras.

Kim sat on a sofa, a TV monitor in front of her. Not even five minutes after the start of the broadcast, member IDs and messages began to pour in. Attached to lewd IDs like "Big XXX," and "I Love XXX" were attached equally lewd messeges like "Please peel it all off like an onion" and "I'm already going to XXX." As she comments on some of the messages, she starts stripping away.

Within 20 minutes, all she's wearing are her panties, and when the viewers see her flabby, middle-aged belly, they go even more wild.

The panties and stockings which she used will be sent to one lucky member who showed particular ardor and said, "I'm an older bachelor and I NEED THOSE PANTIES!"

The ajummas make W200,000 per session. The site's administrator, Mr. Jeong, said, however, that he prefers models who aren't professionals. His site's members, he explained, come to the site to see normal, everyday ajummas, not Playboy models.

In the past, Jeong used to have to hunt for his housewives in theaters or on the streets, but now, the number of women calling or visiting his establishment hoping to appear online is slowly increasing.

The business extends certain courtesies to its models in order to protect their privacy or help than to avoid suspicious husbands who might not know what their wives are up to. For example, the filming dates are periodically changed, and the films are kept on the Internet site's server for only three months. This is because first earning the trust of the ajummas he films now will help him greatly in securing new ajummas in the future.

(Robert Koehler, internetnews@chosun.com )