The government held an executive meeting with related ministers for 'post-World Cup countermeasures' on June 26, the day after Korea lost to Germany in the semifinals, and prepared various plans to develop soccer after the World Cup. At this meeting, Minister of Culture and Tourism Namgung Jin reported to the president that the six hosting cities that do not have pro soccer teams will be encouraged to make teams and various cultural facilities such as drive-in theaters, multiplex theaters and large discount marts will be built in the area surrounding the stadiums in each city. He also said that accommodation-culture complexes with 8,000 rooms will be built byl 2010 so that the stadiums can be used even after the World Cup.

In fact, plans for the use of the World Cup Stadiums were already prepared when they were being constructed. Except for Ulsan, all other cities planned to use the stadiums as 'general sports towns' or 'compound cultural zones.' That means that sports centers, drive-in theaters, shopping centers and storehouses will be built to raise the funds for the maintenance of the stadiums. One example is Daegu, which made large-scaled plans to build a drive-in theater, shopping mall, discount mart, banquet hall and leisure and sports facilities under the stadium to form the 'greatest mammoth-sized compound commercial district in the Youngnam area.' However, there are no companies that are interested yet except for the drive-in theater. Daejeon also held investment briefing sessions three times in order to commit the stadium to a private company, but there were no bidders, so they will hold another session in July.

The situation for cities which have professional soccer teams is not much different. The domestic pro soccer league isn't as healthy as the ones in soccer-developed countries such as Italy or Spain. All 10 teams are floundering in debts and their financial independence rate is below 30%. In this situation, it is almost impossible to manage a stadium that costsW 2-W4 billion won a year alone. The most fundamental solution is the activation of professional soccer. Even if it doesn’t reach the level of Europe, it should at least become the level of Japan’s J League for clubs to operate independently. Crowds at the J League increased last year thanks to the upcoming World Cup and soccer lottery business. It recovered to the level of 17,000 people per game, which was the number when it first started in 1993. Especially the soccer fever in Saitamasi is famously likened to that of Europe. The average number of spectators at the K League games in Korea is 12,596. It wasn’t that far behind Japan. However, there were few who paid to see the games and it is a 'public secret' in soccer circles that some clubs sometimes report more than the number of actual spectators.

If crowds come to pro soccer, then other profit making businesses can be activated. Then, the cultural and sports facilities will be naturally used. The starting point of sports marketing lies in how many fans will come to the games.

Along with the activation of the domestic league, it is also important who will manage the stadiums. According to recent results of a survey made by Samsung Economic Research Center, 42.9% said that the stadiums should be managed jointly by both private and public sectors, considering their public characteristics. Management Director of the Korean World Cup Organization Committee Lee Yoon-jae also expressed his opinion that, "the management of the stadiums would be better in private hands rather than self-governing districts and public organizations."

Korea’s 10 World Cup stadiums are beautiful tourist attractions in themselves. If we 'graft' them with the fever of pro soccer, then all stadiums can remain forever as the pride of Korean soccer. as they did in July, 2002.