January 19, 2022 12:09
Younger consumers are the first to abandon food deliveries that became so ubiquitous in lockdown and venture out again. They also object to exorbitant hiked fees extracted from a captive clientele.
The Korea Institute of Public Administration polled 2,000 people about food delivery services and found that 53 percent felt the service is too expensive. Forty-six percent said W1,000 to W2,000 per delivery would be appropriate (US$1=W1,192). But in reality delivery services now charge between W3,000 and W4,000 per order.
Instead younger consumers pick up their meals in person from restaurants. One 39-year-old office worker living in Suwon south of Seoul bought a thermal bag online for W10,000 to pick up food at restaurants for takeout and take it home piping hot.
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