Genesis Unveils Revamped G90 Sedan

Genesis on Tuesday unveiled a fully revamped G90 sedan, which was launched in 2018 as a face-lifted version of the EQ 900.

The new G90 features the signature two-line headlights and the front grille has become more sportily curvaceous.

The automaker hopes to appeal to a younger demographic in their 30s and 40s with the design changes and recover lost market share in the high-end large sedan segment now dominated by Mercedes-Benz.

The G90 used to lead the segment in Korea but was overtaken by the Mercedes-Benz S Class this year.

Despite its hefty price tag of some W200 million, a total of 7,755 S Class sedans were sold in Korea in the first 10 months of this year (US$1=W1,190).

G90 sales totaled only 4,548 over the same period.