Retailers Capitalize on 'Squid Game'

      October 12, 2021 12:11

      Retailers are falling over themselves to cash in on the huge popularity of the Netflix show "Squid Game," in some cases coming perilously close to violating copyright.

      According to e-commerce data analysts Item Scout, searches on Naver Smart Store, Coupang and other online retailers for "Squid Game" merchandise surged 1,996 percent from the fourth week of September, when the dystopian drama was released, to the second week of October.

      Popular keywords were "Squid Game track suit," the green jacket and sweatpants worn by the contestants in the series. Products that fell into the category increased 200 percent to 13,229 items last week.

      The approach of Halloween has boosted demand for products such as the sinister frog masks with circles, triangles and squares worn by the handlers in the show.

      "Squid Game" products are also widely available on overseas shopping sites such as Amazon, Ebay and Tabao with tens of thousands of products being offered.

      Most of the them are made in China, where respect for copyright is notoriously nonexistent. Kwon Dong-joo at law firm Hwawoo said, "Some of those products could infringe on the copyrights of the program, such as the masks worn by the handlers and the deadly doll that was used to identify and get rid of failed contestants." 

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