Men Prefer BMWs, Women Mercedes

      October 01, 2021 08:36

      The top imported cars in Korea this year were BMW and Mercedes, but men prefer one and women the other.

      According to the Korea Automobile Importers and Distributors Association, Koreans bought 123,079 imported cars in the first eight months of this year. Men bought 22,284 BMWs, 17,736 Mercedes-Benzes and 5,938 Volkswagens, while women bought 11,746 Mercedes-Benzes, 7,731 BMWs and 3,673 Minis.

      Younger customers also prefer BMWs and older ones stately Mercedes sedans. Customers in their 20s bought 2,388 BMWs, those in their 30s purchased 11,781 and those in their 40s 9,837. But customers in their 20s only bought 1,327 Mercedes, those in their 30s 7,628, and those in their 40s 9,356.

      Jeeps were popular among young rich customers. The off-road vehicle brand ranked seventh in overall import sales but fifth among consumers in their 20s.

      In contrast, Lexus and Toyotas were popular among older customers. Audi was the third most popular brand among men in their 40s after BMW and Mercedes, while Volvo ranked third among women in their 50s after Mercedes and BMW.

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