August 09, 2021 12:30
Samsung was beaten into second place by Xiaomi in terms of smartphone sales in June.
The Korean electronics giant had already been overtaken by Huawei and Apple in terms of quarterly earnings.
According to market tracker Counterpoint Research on Friday, Xiaomi accounted for 17.1 percent of global smartphone sales in June compared to 15.7 percent for Samsung and 14.3 percent for Apple. This is the first time Xiaomi has taken the lead. Its sales surged 26 percent in June.
Until recently, Xiaomi did not command a huge presence in the global market, but after the U.S.-led war against Chinese rival Huawei, Xiaomi rose from just two percent in 2013 to become the global No. 2 player thanks to aggressive marketing.
According to market researcher Strategy Analytics, Xiaomi's European market share rose to 25.3 percent in the second quarter to rank first. It was also No. 1 in China and India.
But Samsung suffered production glitches in Vietnam due to the coronavirus lockdown there. Its two Vietnamese plants account for half of Samsung's phone production.
Output of the affordable Galaxy A Series has apparently suffered the most. Samsung unveiled the flagship Galaxy S21 early this month hoping to revive sales, but sales remain sluggish.
One industry insider said, "Samsung faces tough competition from Apple in the high-end market and from Chinese rivals in the affordable market. Everything now depends on the new foldable phones it's about to launch."
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