May 28, 2021 08:27
A McDonald's meal featuring Bangtan Boys, also known as BTS, became available in restaurants in 12 countries including Korea and the U.S. as of Wednesday.
It is the fast-food chain's first celebrity collaboration to go on sale globally. McDonald's previously collaborated with artists J Balvin and Travis Scott in the U.S.
As part of the campaign, McDonald's restaurants are playing BTS songs and dressing staff in special T-shirts with hangeul or Korean characters worldwide.
By next month, the limited edition meals will be available in nearly 50 countries. They feature Korean writing on the packaging and make prominent use of purple, a color associated with the group's fans, known as "the Army."
The BTS meal set consists of 10 chicken nuggets, mid-size fries, sweet chili sauce and Cajun sauce, and a coke, in a nod to Koreans' love of fried chicken.
The special meal will be available through the end of June in Korea.
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