March 30, 2021 12:35
Hotels in resort areas are starting to recover thanks to domestic tourism, but elsewhere they languish in coronavirus-induced misery.
Five-star hotels in Busan and on Jeju Island are 80-90 percent booked as many tourists make their way down to enjoy spring or their honeymoon.
Top chains are going ahead with plans to open new hotels in the south despite the epidemic. Hotel Shilla opens a Shilla Stay, its "boutique" business hotel brand, in a new international township in western Busan. It is the second Shilla Stay in the southern port city after the one in Haeundae, the city's most famous tourist area.
Josun Hotels & Resorts also recently opened boutique Grand Josun hotels in Busan and Jeju, with more suites for honeymooners.
Lotte Hotel Jeju is offering a honeymoon package with champagne and cakes, and its booking rate for April has more than doubled on-year.
An industry source said, "Hotels in Seoul are struggling to stay afloat as nearly no foreign visitors, their main customer base, come to travel due to the pandemic, but in popular tourist cities, business is reviving."
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