Self-Improvement Tops Looks Obsession in Lockdown

      February 23, 2021 08:29

      The habits of salaried workers have shifted from beauty, grooming and fashion to reading books or self-improvement since the outbreak of coronavirus.

      According to Shinhan Card last week, analysis of card spending and buzz words on social media showed that the word "routine" was mentioned 504,757 times on social media last year, nearly double the 276,418 in 2019.

      In 2019, the most frequently posted words on social media were skin care (9,773 times), physique (9,112), skin (5,447), muscle (5,295), and diet (4,808).

      But last year these words dropped out of the top 10 without a trace. Instead they were replaced by daybreak (17,552), books (14,598), mind (13,760), reading (11,743), and studying (11,416).

      Chang Jae-young of Shinhan Card speculated, "Many people want to use their time productively on their own initiative in lockdown."

      "Their focus on routines has shifted gradually from improving their physical appearance to how to manage their inner self," he added.

      Many are spending money on smartphone apps that take care of their habits or routines.

      A whopping 85 percent of users of such apps were women. Half of app users were in their 20s and 42 percent in their 30s. 

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