February 18, 2021 12:29
Blogging is becoming popular again as more and more people spend time at home. According to Internet portal Naver, the total number of written blog posts increased 30 percent last year to a staggering 298.1 million.
Several factors are at work. First, a growing number of people work from home or study online.
Kim Hyun-kyu (28), a jobseeker from Mapo in Seoul, started a blog in August of last year. "I just took a test to become a certified public accountant and started writing a blog to offer tips on studies and share other useful information," he said. "The coronavirus epidemic kept me at home more, which gave me more time to organize my thoughts and write them down."
Lockdown also took its toll on instagramming, and with fewer pictures and videos to show, people turned to writing instead. Lee Ji-eun (27) says she started blogging in August. "Lockdown made it difficult to show off any places I visited, so I turned to blogging to communicate," she said.
Another factor is the relative anonymity offered by writing and increased convenience as there is no need to spend time editing photos or videos.
Ad revenues from portals are also a draw. In the case of Naver, blogs that have been live for more than three months, built up more than 50 posts and attract more than 100 visitors a day can carry ads.
A Naver staffer said, "As of December 2020, the number of bloggers who earn more than W5 million a month increased 5.5 times compared to about a year ago (US$1=W1,107)."
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