November 17, 2020 12:38
Samsung's share of the domestic smartphone market has surpassed 70 percent, a rare feat for a single brand in any country. According to market researcher Strategy Analytics, Samsung sold 3.4 million smartphones in the third quarter in Korea to account for 72.3 percent of the market.
Samsung launched several new phones in the second half of this year that proved wildly popular with customers, while rival Apple rolled out its latest iPhone later than usual.
A lackluster performance by fading domestic rival LG helped Samsung gain a further edge, while Chinese brands like Huawei or Xiaomi failed to connect with customers here.
In the U.S., Samsung overtook Apple during the third quarter to rank at the top for the first time in three years.
A major factor was the fact that it rolled out more new models in the third quarter than in previous years. Samsung unveiled the Galaxy Note 20 in August and a couple of foldable phones -- the Galaxy Z Fold and Z Flip 5G -- the following month.
As an unexpected fillip, Apple's new iPhone 12 was postponed until October due to glitches in parts supply from China amid the coronavirus pandemic. Apple has always rolled out new models in the third quarter, which resulted in soaring sales in the fourth, but this year Samsung was able to steal a march on it.
Apple's market share here stood at a paltry 8.9 percent, down almost one percentage point on-year.
One industry insider said, "Apple's third-quarter performance was weak in Korea, but there's a chance of Samsung's market share shrinking a bit in the fourth quarter due to strong sales of the iPhone 12."
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