Samsung Loses out to OPPO in Southeast Asian Phone Market

  • By Kim Seong-min

    September 01, 2020 12:18

    Samsung has ceded its top smartphone market share in Southeast Asia to China's OPPO, whose characteristic green signage dominates business districts and malls across the region.

    According to market watcher Counterpoint Research on Monday, OPPO ranked first in Southeast Asia with a 20.3 percent share in the second quarter of the year, pushing Samsung to second place with 19.5 percent.

    Globally, Samsung was beaten by China's Huawei.

    Samsung lost its lead in the Southeast Asian market in the fourth quarter of last year, clawed it back in the first quarter this year, and promptly lost it again.

    Vivo came third in the April-June period with 17.9 percent, followed by Xiaomi (14 percent) and Realme (12.8 percent). All of the top five except Samsung are Chinese.

    The coronavirus pandemic caused the Southeast Asian smartphone market to shrink 22 percent on-year to 24 million phones. OPPO won because it focuses on cheap phones.

    Park Jin-suk at Counterpoint Research said, "Coronavirus cases have been increasing again in Indonesia, the Philippines and other parts of Southeast Asia recently, so a full-fledged recovery is unlikely in the third quarter."

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