Samsung Loses Market Share

  • By Kim Seong-min

    August 19, 2020 13:16

    Samsung was the only major smartphone maker in the world to lose market share in the first half of this year.

    According to market researcher Strategy Analytics on Tuesday, Samsung held on to its lead with a global smartphone market share of 20.2 percent, but that was down 1.8 percentage point on-year.

    In contrast, China's Huawei increased its market share by 1.2 percentage points to 18.7 percent despite a war against it being waged by the U.S.

    Apple's market share rose by a substantial 2.3 percentage points thanks to strong sales of its mid-priced iPhone SE series that hit stores earlier this year.

    The three smaller Chinese smartphone makers Xiaomi, OPPO and Vivo also boosted their market share by between 0.4 to 1.1 percentage points.

    Samsung's shrinking sales volume was to blame for the decline. The Korean giant sold 24 percent fewer phones worldwide than in the first half of last year to total 12.5 million.

    Huawei's sales also declined, but by only 11.5 percent, Apple's by just one percent and Xiaomi's by 5.9 percent.

    Industry insiders believe Samsung's dominance in the global premium smartphone market is rapidly weakening. Sales of the premium Galaxy S20 that hit stores in February were poor due to the coronavirus pandemic.

    The company now hopes to bounce back with the foldable Galaxy Z Fold 2 and others. Mass production of foldable phones remains difficult, but Samsung claims it has gained an edge over its rivals with the innovative gadget.

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