April 13, 2020 10:55
LG will release its new flagship smartphone next month.
Named "LG Velvet," LG said it refers to the soft and silky feel of the phone, evoking the sophistication of the plush fabric.
Under a new marketing strategy, LG has apparently decided to ditch pursuing continuity among flagship phones released as part of a series, such as its G or V series. Now they will have individual "catchy" names that reflect their characteristics.
"LG hopes to make a hit with a name that is easy to remember," an industry insider speculated.
LG's handset business has been struggling, being in the red for almost five years. "We're releasing a brand new phone in terms of its design, featuring rounded edges for a better grip," an LG staffer said.
The price of the handset is expected to be under W1 million. (US$1=W1,212)
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