February 19, 2020 10:55
Burberry canceled invitations to Asian celebrities for London Fashion Week just five days ahead of the event as fears of coronavirus infection spread.
"Due to safety concerns, headquarters canceled business trips by Korean staff and invitations to actors Gong Hyo-jin and Yoo Ah-in as well," a Korean Burberry staffer here said.
The rude snub was a desperate measure since the purveyor of beige check clothes and accessories makes much of its money from label-obsessed Asians. This year's Burberry shows in London started last week and lasted until Tuesday.
Instead, Burberry invited other Asian trendsetters who live in Europe.
The coronavirus scare has also prompted other luxury brands to cancel fashion shows.
Chanel postponed a show scheduled in Beijing in May, while Prada put off a show in Japan in May as well.
Chinese fashion houses Angela Chen, Ricostru and Hui also canceled fashion shows that had been planned for Milan Fashion Week from Tuesday until next week.
- Copyright © Chosunilbo & Chosun.com