LG Takes on Japanese Brands with Latest OLED TV

      December 11, 2019 11:20

      LG is pinning its hopes on a tough Japanese home appliance market with the release of a premium television there.

      The electronics maker said Tuesday it started selling its high-end organic light-emitting diode TV with an 8K resolution at major outlets in Japan.

      Shoppers look at an LG OLED TV in a store in Tokyo, Japan on Tuesday. /Yonhap

      Korean TV makers have struggled in Japan, as most Japanese customers are proud of their country's status as an electronics powerhouse, almost entirely favoring their home brands.

      LG in fact accounts for a mere 2 percent of the Japanese TV market, and Samsung pulled out of the market in 2007.

      Currently, Sharp is the only Japanese company that has launched an 8K OLED TV, which would offer a competitive edge for LG.

      "We are planning more aggressive marketing activities in Japan and expect sales to be boosted ahead of the Olympic Games in Tokyo next year," an LG executive said.

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