November 05, 2019 13:11
Celebrities will be banned from advertising soju and beer under new regulations being mulled by the Ministry of Health and Welfare, a ministry spokesman said Monday.
Current law bans "expressions that overly glamorize drinking" but does not single out celebrity endorsements.
Korea is therefore the only member of the OECD that allows celebrity photos on liquor bottles.
In recent years, soju brands have increasingly resorted to featuring female starlets who are popular with teenagers, sparking calls for the practice to be banned altogether.
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