September 24, 2019 12:38
Korea is busy trying to lure back big Chinese company outings, which fizzled out amid a 2017 boycott.
The Korea Tourism Organization said Monday that it succeeded in attracting a group of 3,000 visitors who work for a pyramid healthcare marketing company in Guangzhou Province.
Guangzhou Yanruyu Medical Technology, like many Chinese companies, is paying for the trip as a kind of bonus for high-performing agents. They will be herded through Seoul, Incheon and mountainous Gangwon Province until Friday.
Such incentive tours are a prized fruit among tourism destinations because their per-capita expenditure is higher than that of ordinary tourists.
In 2017, the number of Chinese visitors on incentive tours plunged here because of an unofficial Chinese boycott, but last month it had surged 205 percent compared to the same period last year to 59,883.
Chung Ik-soo at KTO said, "We will boost the number of incentive tourists from China to 100,000."
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