September 17, 2019 11:29
The government is trying to tighten regulations on cigarette sales, with a particular focus on vapes, in a bid to promote public health.
The Ministry of Health and Welfare on Monday announced the revision of relevant laws aimed at banning advertising and marketing activities for all cigarette products including e-cigarette devices. That includes creating videos promoting e-cigarette devices on YouTube and other Internet sites, and distributing gifts or discount vouchers to customers.
Violators will face fines of between W3 million and W5 million (US$1=W1,184).
The move is particularly aimed at closing legal loopholes exploited by smokeless cigarette makers to market their products.
British America Tobacco Korea stirred up controversy last month when it released a music video-like commercial on YouTube and other social media promoting its new e-cigarette liquid.
Korean law strictly restricts direct advertising of tobacco products. However, e-cigarette liquid is not classified as tobacco, but as an electronic device used to smoke smokeless cigarettes.
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