Hyundai Launches Luxury Brand Genesis in Australia

  • By Yoon Hyung-jun

    June 25, 2019 10:35

    Hyundai has now launched its premium brand Genesis in Australia, after it first took the brand to the U.S. in 2017. The Korean carmaker also eyes launching it in China and Europe.

    Hyundai said Monday that it started selling the G70 and G80 sedans in the Oceanian country as well as opening its first overseas showroom for the brand in downtown Sydney. It plans to open more in Melbourne and Brisbane next year.

    Some 1.1 million cars were sold in Australia last year, and luxury brands accounted for some 10 percent of total sales with 116,000 cars.

    Hyundai has ranked third in the Australian auto market in recent years with annual sales of 100,000 cars, following Toyota and Mazda.

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