June 11, 2019 13:11
Son Heung-min of Tottenham Hotspur is fast becoming one of the most sought-after advertising models in Korea.
Son's value as an advertising model has been skyrocketing with his growing presence in the English Premier League, and companies are in fierce competition to sign a deal with the footballer.
Food manufacturer Nongshim has signed Son to promote its best-selling instant noodles.
"We decided to go with Son because he is well-matched to the global image of our product," a company spokesman said.
He has already modeled for CJ Cheiljedang's Bibigo, Gilette, Coca-Cola, Powerade, KEB Hana Bank, and SK Telecom. Binggrae, for whom Son is modeling for ice cream, said sales from March to May have soared 36 percent compared to a year ago.
An industry insider said, "Son is one of the top two along with Bangtan Boys, also known as BTS, in terms of highest-paid models in Korea."
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