Hyundai to Claw Back Sales with New Santa Fe SUV in China

  • By Ryu Jung

    April 15, 2019 11:24

    Hyundai released its latest Santa Fe SUV in China on Saturday.

    The carmaker, which has been struggling in China recently, hopes to claw back sales with the release of its new Santa Fe SUV.

    Sluggish sales forced Hyundai to temporarily halt operations at its plant in Beijing. Hyundai and its affiliate Kia's market share there shrank from 10.4 percent in 2014 to 5.35 percent last year.

    Albert Biermann, Hyundai's head of research and development, presents the latest Santa Fe SUV at a press event in China on Saturday. /Courtesy of Hyundai Motor

    The new Santa Fe, which was unveiled at the Guangzhou International Motor Show in November last year, sports a number of cutting-edge technologies like fingerprint recognition and various safety features.

    Hyundai collaborated with Chinese Internet search behemoth Baidu to develop cars equipped with voice-activated, connected car technologies.

    The SUV comes with a price tag between W34.34 million and W46.19 million, about half the price of its competitor Toyota's Highlander SUV, whose price starts at W67.73 million (US$1=W1,138).

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