Renault Samsung Misses out on New Nissan Orders

  • By Kim Kang-han

    March 21, 2019 13:33

    Renault Samsung has failed to win a new order from Nissan to replace the Rogue compact SUV, whose production ends in September.

    The Renault Group has formed a global alliance with Nissan but fused its Asia-Pacific regional headquarters into the Africa, Middle East, India and Pacific region on Tuesday.

    The move follows the ouster of Nissan chairman Carlos Ghosn, which according to sources resulted in a management clash between Nissan and Renault. Renault then decided not to allocate production of the new Rogue to its factory in Busan. Instead it will be made at a Nissan plant in Kyushu, Japan.

    Renault Samsung is struggling to adjust to the new regime.

    "All of the Rogue SUVs we manufactured last year were exported solely to the U.S., which shows how concentrated our shipments were on a single market," a staffer said. "Since we now fall under the jurisdiction of the African and Indian regional headquarters, we will focus on finding new sales channels to emerging markets."

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