Samsung Goes on Marketing Blitz for New Flagship Phone

  • By Kim Kang-han

    August 13, 2018 11:07

    Samsung has launched a global marketing blitz after unveiling the Galaxy Note 9 flagship smartphone in New York on Aug. 9.

    The Korean electronics giant also launched the phone in Singapore's Botanical Gardens on Aug. 10, since the Note series is popular in the city state.

    Around 1,000 industry figures, media reps and consumers were invited to the event, where they listened to singer Kim Jong-kook and actress Park Min-young explain different functions.

    Park Min-young (third from left) takes a selfie with visitors at the launch of Samsung's new Galaxy Note 9 phone in Singapore on Friday. /Courtesy of Samsung Electronics

    On Wednesday, Samsung opens a hands-on experience zone at Vivo City mall in Singapore where customers can try out the Note 9 as well as Galaxy Watch and Galaxy Tab S4.

    It is also conducting a signature drive on its website aiming for 100,000 signatures. If the goal is met, the company will donate 100,000 Singapore dollars to five hospitals and charities there.

    Samsung also plans launch events in Indonesia, Malaysia, Thailand and Vietnam.

    It has already set up outdoor displays in London, Moscow and New York. Some U.S. mobile carriers run promotions for pre-orders, including a 50 percent payback through discounts on monthly phone bills if they turn in their old Samsung handsets.

    One industry insider said, "Samsung is desperate to boost its market share before the release of the new iPhone next month."

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