GM Korea Launches Test-Drive Campaign to Boost Sales

July 03, 2018 10:42

GM Korea has launched a test-drive campaign to galvanize the company in the wake of its restructuring, the automaker said Monday.

The carmaker is making 100 cars available for the two-month campaign, which aims to regain consumers' trust and boost sales. They include the Bolt EV, Camaro, Chevrolet Equinox, Malibu, Spark and Trax.

The company is also offering a W1-million discount on its new Malibu this month (US$1=W1,120).

GM Threatens to Halt Investment as Korean Workers Strike

GM Korea Workers Down Tools Despite W8 Trillion Bailout

GM Korea Breaks Ground for New Paint Shop

GM Gets Green Light for R&D Subsidiary in Korea

Court Puts Brakes on GM's R&D Subsidiary Plans

GM CEO Mulls Visit to Korea

Incheon City Mulls Taking Back Land from GM

GM Workers Sound Alarm Bells Over Possible Pullout

GM to Invest Another $50 Million in Korean Operation

GM Plant Closure Turns Gunsan into Ghost Town

Remaining Staff at GM Korea's Gunsan Plant to Be Relocated

GM Korea's Rescue Package Finalized

GM Korea Offers Huge Discounts to Claw Back Market Share

Gov't Agrees Massive Bailout for GM Korea

GM Korea Union Agrees Last-Minute Cost-Cutting Deal

GM Korea's Talks with Labor Union Collapse

GM in Tense Standoff with Korean Labor Union

Sales of GM Cars Halve Amid Crisis

GM Union Demands Stock Options in Exchange for Wage Freeze

GM Korea Union to Seek Wage Hike Despite Closure Threat

GM Korea Execs Get Fat Stock Options Despite Losses

GM Korea Starts Online-Only Sales