Hyundai Launches New Compact SUV in China

  • By Kim Seong-min

    April 12, 2018 10:29

    Hyundai unveiled the Chinese version of its Kona compact SUV at a launch event in Shanghai on Tuesday.

    The new SUV named Encino is slightly bigger than the Kona in its chassis and comes with a red roof to meet the tastes of Chinese customers.

    It is also equipped with a slew of safety features in addition to a voice-assisted navigation support, which was developed in collaboration with Chinese Internet portal Baidu.

    Hyundai vice chairman Chung Eui-sun (2nd from left) and other executives attend a launch event in Shanghai on Tuesday.

    Sales of Hyundai cars in China have plummeted since March last year due to the country's unofficial boycott of Korean products. The carmaker sold only 67,000 cars last month, down 33 percent from the same period in 2016.

    Hyundai hopes to make a turnaround with the release of more affordable SUVs.

    "We'll keep rolling out new vehicles tailored to Chinese customers," said Hyundai vice chairman Chung Eui-sun, who attended the launch event.

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