March 09, 2018 12:37
The Korean women's curling team have clinched another advertising deal after endearing themselves to the world at the Winter Olympics last month.
Nicknamed "garlic girls" because four of the main players come from Euiseong, North Gyeongsang Province, famous for its garlic farming, will now advertise garlic-flavored ham for Lotte after landing an advertising deal for vacuum cleaners from LG.
The team, also known as "Team Kim" because they all have the same surname, became hugely popular after winning the silver medal.
Earlier, Lotte Food tried to cash in on their success for free, posting a photo on Instragram of a model resembling one of the curling athletes holding one of its products.
Amid the ensuing outcry, it deleted the picture and relented, and signed the contract with them on Thursday.
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