March 08, 2018 13:26
The Korean women's curling team, who were among the stars of the Winter Olympics in Pyeongchang, have become the faces of an LG vacuum cleaner campaign.
They have been hired for the next four years, LG said Wednesday, and will first appear in an ad for a cordless vacuum cleaner to be unveiled this month.
"We guaranteed four years of sponsorship so that they can use the money to buy equipment and cover their training expenses," an LG spokesman said. "They will model for other home appliances products as well."
The curling team consisted of players who all share the same surname, which is why they were affectionately nicknamed "Team Kim."
The only exception is the Canadian coach Peter Gallant.
Kim Eun-jung, Kim Kyeong-ae, Kim Yeong-mi, Kim Seon-yeong, and Kim Cho-hi are players, and another coach is Kim Min-jung.
Their underdog story made them worldwide stars, and many parody videos were made of people using robot and cordless vacuums and other tools instead of the stone and broom to imitate the game.
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