Netmarble Teams up with Bangtan Boys for K-Pop Game

  • By Jang Hyeong-tae

    February 07, 2018 13:30

    Korea's biggest mobile game company Netmarble Games plans to launch a new game titled "BTS World" this year in cooperation with boy band Bangtan Boys, also known as BTS.

    BTS will release a new single specially for the game, and fans will have access to over 100 videos and 10,000 photos of BTS in the new game, according to company chairman Bang Jun-hyuk at a media blitz in Seoul on Tuesday.

    "BTS World" will allow gamers to pretend to manage and nurture the manufactured band.

    "We will pioneer a new business model by combining gaming and K-pop," Bang told reporters. Bang who is a cousin of the mastermind behind BTS, Bang Si-hyuk of Big Hit Entertainment.

    Altogether Netmarble plans to release 18 new games this year and continue to target overseas markets. Overseas sales at W1.32 trillion accounted for more than half the company's record W2.42 trillion in revenues last year.

    "Overseas sales made up over 70 percent of our total sales in the third quarter last year," Bang said. "Our biggest success last year, 'Lineage 2: Revolution,' started off strong in Korea, but now we make more from abroad."

    Netmarble is also eyeing console and PC games. "Seven Knights M" is to come out for Nintendo's game console Switch, and Netmarble will also release games for Steam, an online store for the world of PC games.

    For this, Netmarble acquired a 30 percent of share in Australian game developer Neostream Interactive.

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