Japanese Beers Retake Top Spot from German Rivals

  • By Kim Choong-ryung

    July 19, 2017 10:29

    Japanese beer has reclaimed the top spot in the imported beer market for the first time in three years.

    Superstore chain Lotte Mart said on Tuesday that Japanese brews accounted for 22.2 percent of its imported beer sales so far this year, overtaking German beer with 16.6 percent.

    Dutch brands came in third with 12.4 percent followed by Belgium (10.1 percent) and China (7.5 percent).

    Japanese beer, led by Asahi, had been the top seller until German rivals overtook it in 2014 with a diversified lineup including Erdinger, Paulaner and Feldschloßchen.

    This time, it is making a comeback by offering more varieties of its own such as Kirin, Suntory and Sapporo. "Cherry Blossom" and some other limited editions are also selling well.

    Overall, Asian beer accounted for 33.7 percent of import sales at Lotte so far this year, continuing a three-year upslope. European beer made up 58.2 percent but has been on the decline since peaking at 60.7 percent in 2015.  

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