Last Snow Program Targets Thai Tourists

  • By Chae Sung-jin

    April 12, 2017 12:36

    Hundreds of tourists from Thailand will visit a ski resort in Yongpyeong, Gangwon Province this week to enjoy the last bit of snow.

    The Korea Tourism Organization said Tuesday that it has created a tour program using the remaining snow of the ski resort targeting Thai visitors who plan to overseas trips during their New Year holiday, which this year takes place amid an unprecedented heat wave.

    The program runs from Thursday through Saturday.

    The organizers set up a 160-m-long sledge tube to lure tourists from Southeast Asia who do not have the opportunity to experience snow in their country and usually visit Korea in winter.

    Activities and events include sledding race, Korean traditional performance, and Korean cooking.

    "Last year 470,000 Thai tourists visited Korea, up by more than 50 percent in the last five years. Thailand is a very important market for Korea's tourism industry to curb dependence on China," said Jung Jin-soo of the KTO.

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