March 30, 2017 12:16
Hyundai plans to launch its premium Genesis brand in China next year.
Hyundai has already made inroads to the world's biggest auto market through a joint venture with BAIC Motor in Beijing, but now it hopes to expand its market presence there by launching its premium Genesis brand, while forming a task force for the plans.
Hyundai launched the separate Genesis brand in Korea and the U.S. in 2015 to target the luxury car market and released a series of premium sedans such as the G80, G90 and G70 under the brand.
Sales were fairly good, as Hyundai sold some 45,752 Genesis here last year and nearly 9,000 in the first three months of this year.
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