Goblin Rom-Com Sets New Milestone for Cable Soaps

  • By Chae Min-gi

    January 23, 2017 12:47

    Supernatural rom-com "Guardian" has become the first soap on a cable channel to draw viewer ratings of over 20 percent. The series achieved the milestone with its final episode on tvN on Saturday, which kept an unprecedented 20.5 percent of viewers glued to their screens.

    Last year the nostalgic soap "Reply 1988" just missed the mark with 19.6 percent.

    It seems that viewers in the new media landscape no longer care whether a show is on a terrestrial network or cable.

    The show has also been sold to Europe and the U.S. on top of the established markets of Indonesia, Japan, Malaysia, Singapore and Taiwan. Only China, where there are millions of fans of Korean soaps, seems to have slammed on the brakes as it sulks over the planned stationing of a U.S. Terminal High-Altitude Area Defense battery here.

    The rom-com revolves around a goblin who has suffered the cycle of death and rebirth for 900 years, waiting for a woman to free him.

    It became popular across all generations and spawned its own fashion crazes just like the big network soaps.

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