Beer Output Up as Koreans Lose Taste for Potent Spirits

  • By Shon Jin-seok

    December 29, 2016 12:29

    Beer output has increased continuously since 2010, while whiskey output has declined, according to data from the National Tax Service out Wednesday.

    That suggests Koreans are gradually losing their taste for potent spirits and mindless inebriation and coming round to a milder buzz.

    Last year beer output rose 9.2 percent compared to 2011 to 2.21 million kL, but whiskey production dropped 26 percent to 17,000 kL.

    Output of soju, makgeolli or rice wine and whiskey all dropped.

    One brewery executive said, "Beer imports are up, while competition has increased with Lotte Group entering the beer market in 2014, resulting in a wider range of product choices. The market is growing."

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