Korean Cosmetics Prop up Dismal Exports

  • By Yoo Ma-di

    December 06, 2016 11:01

    Korean cosmetics companies are giving a fillip to the country's shrinking exports as they remain wildly popular especially among Chinese customers.

    Amore Pacific and LG Household and Health Care were honored by the government on Monday for surpassing US$200 million in exports a year (US$1=W1,172).

    Amore exported $284.95 million worth of products from June 2015 to May 2016, up 45 percent from a year earlier. LG posted $270 million in exports.

    "We received an award for surpassing $100 billion in exports in 2013, and we broke the $200-million mark in just three years," a staffer at Amore Pacific said. "Our strategy to target Asia and North America with our leading brands such as Sulwhasoo and Laneige paid off."

    Amore Pacific has local offices in 14 countries including China, Hong Kong, Japan, Taiwan, Thailand and the U.S.

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