Restrictions Expected on Ads for High-Caffeine Products

Advertising restrictions will be placed on food and drink containing high levels of caffeine amid concerns children and teenagers are consuming too many of the products.

The Ministry of Agriculture, Food and Rural Affairs said on Wednesday that the measures will start in November and that they will include banning television advertising between 5 and 7 p.m. -- the peak viewing time for children.

This will affect some 2,000 food products from coffee and energy drinks to ice cream and other snacks.

Caffeine can cause adverse health effects such as insomnia, nausea and increased heart rate, and it has an even more pronounced effect on children.