May 06, 2016 08:39
Actor Song Joong-ki has become a highly sought-after model, appearing in about a dozen commercials.
"Thanks to the huge success of his recent TV series 'Descendants of the Sun,' Song, who already has a wide spectrum of fans, has grown even more popular. There is intense competition among advertisers to secure endorsement deals with him," said an advertising company staffer.
"Most importantly, all of the products Song advertises have seen an increase in sales, without exception," said a staffer at another company.
Song is currently taking a break from acting while preparing to work on his next project, but the rush of ad endorsements keeps him busy.
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