Choco Pie Manufacturer Celebrates 60th Anniversary

      March 08, 2016 10:10

      Orion Confectionery, the manufacturer of the global hit Choco Pie snacks, celebrated its 60th anniversary on Monday. The confectioner is considered one of the most successful Korean food companies in the global market.

      Founded by Lee Yang-gu, the father-in-law of the present chairman Tam Chul-gon, in 1956 under the name Tongyang Confectionery, Orion started entering foreign markets in the 1990s and is now exporting its confectionery to about 70 countries worldwide.

      It now has factories in China, Russia and Vietnam.

      “We posted about 70 percent of our W2.24 trillion in sales overseas last year,” said Lee Young-gyun, an executive at the company (US$1=W1,206).

      The confectioner is the second largest in China with sales of W1.33 trillion.

      Orion became a global food company thanks to the popularity of its Choco Pie, which was released in 1974 and is selling more than 2.1 billion packs every year in some 60 countries. Its research team developed it after they tried chocolate cookies at a café abroad.

      To mark its 60th anniversary, the company on Monday launched a banana-flavored Choco Pie. The new Choco Pie, developed over three years, contains real banana.

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