February 17, 2016 12:22
Cumulative sales of Nongshim's popular brand of instant noodles surpassed W10 trillion over the last 30 years (US$1=W1,217).
This is the first time that cumulative sales of any single Korean food product surpassed that amount, and is especially remarkable since instant noodles cost practically nothing. The Shin Ramyeon brand hit stores in October 1986.
Nongshim on Tuesday said sales totaled W685 billion last year alone, bringing cumulative sales to W10.6 trillion. In terms of volume, cumulative sales amounted to 28 billion packets.
Shin Ramyeon became Korea's best-selling instant noodle brand in 1991 and has remained at the top ever since.
In promotional materials, Nongshim claims to have tested 200 different types of noodles before finalizing the product and to have sampled red peppers from all over the country for the best possible taste, a fantasy that has perhaps contributed to the success as much as the plentiful salt and MSG content.
Domestic sales total W450 billion annually, accounting for 22.5 percent of all instant noodle sales here. That means 17 out of 76 bowls of instant noodles Koreans slur down every year are Shin Ramyeon.
The product is exported to 100 countries around the world and can be found in stores from the Himalayas to the Swiss Alps.
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