Amore Pacific Steps Up Fight Against Chinese Fakes

      January 29, 2016 11:17

      Amore Pacific is stepping up its efforts to deal with counterfeit versions of the company's popular cosmetics sold on Chinese online shopping malls.

      The cosmetics giant on Thursday signed an agreement with China's largest e-commerce company, Alibaba, to protect its intellectual property rights and curb trade in counterfeit beauty products.

      Under the agreement, if fake products are found in Alibaba's online stores, the Chinese company will unveil information about the retailers and prohibit their operations.

      Amore Pacific executive Kwon Soo-jung (right) poses with Alibaba’s senior manager Wang Xinghao after signing an intellectual property agreement at Alibaba’s headquarters in Hangzhou, China on Thursday. /Courtesy of Amore Pacific

      In what has become part of their daily routine, staff on Amore's intellectual property team surf from one online store to another to track down fake cosmetics bearing Amore Pacific's label.

      A company spokesman said, "Cosmetics which are over 20 percent cheaper than our genuine products are 100 percent fakes."

      Cushion pacts of Amore Pacific's Laneige and Mamonde brands, for instance, are sold for 325 yuan (W59,000) and 149 yuan (W27,000) on Tmall, an online store run by China's Alibaba.

      Amore has been plagued with complaints about counterfeit products. Last September a counterfeit ring was busted as it attempted to distribute 80,000 fake Hera cushion pacts in China.

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